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Work & other fun projects
InstaTouch Adaptive
Application Experience
The Discover Card application team wanted to offer a smoother experience for prospects with their consent by automatically filling the application forms with the applicants information. Currently 75% of applicants use mobile to apply for a Discover Card. Discover partnered with Equifax to use InstaTouch to create an easier user mobile application experience. When the applicant goes to apply to the credit card application page they are initially asked to only provide their name, last four digits of their social security number and their mobile number. InstaTouch searches for the the applicants information through Equifax and mobile phone provider data bases. If the applicants information is found most of the required fields for the application are pre-filled reducing the amount of time and effort to complete the application.
My Role and Process
Lead UX Designer
My part in this project was to design the applicant journey from the initial landing page to the completed application. Because this technology was already developed by Equifax my role was to map out the user flow for both "happy" and "unhappy" user paths , wire frame, and layout each page.
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Quantitative Testing
This experience was tested quantitively for the main flagship card against the control for 3 weeks.
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The Results
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A new application rate of +1.6% over the control
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A new account booking rate of +3.0% over the control
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A projected +$19k annual company savings
InstaTouch
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